Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement.

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May 4, 2021

RESTON, Va., – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. This custom solution, available now for all brands, will become eligible for inclusion in Comscore’s Plan Metrix® planning tool.

https://www.comscore.com/Insights/Press-Releases/2021/5/Comscore-Announces-New-Agreement-with-Lightbox-OOH-Video-Network-for-Digital-Out-of-Home-Measurement